Game UI/UX & Motion Designer (Unity)
OpenWe are looking for a Game UI/UX & Motion Designer to take end-to-end ownership of the UI for our Unity-based mobile F2P game.
This role combines UI/UX design, visual design, motion, effects, and hands-on implementation in Unity. You will design new interfaces, improve the existing UI, rework the in-game HUD, and create polished, responsive interactions that make every action feel clear and satisfying. A major part of the role is creating strong UI game feel and high-impact moments around purchases, rewards, upgrades, progression, hero unlocks, and other important player interactions.
What you'll do
- Own the complete UI production process - from UX flows, wireframes, and visual concepts to final implementation and polish in Unity
- Design and improve menus, pop-ups, HUD elements, navigation, buttons, store screens, progression systems, reward screens, and other in-game interfaces
- Rework and improve the existing UI and in-game HUD
- Create clear and intuitive user flows based on game design and product requirements
- Create UI animations, transitions, microinteractions, effects, and responsive visual feedback
- Build high-impact, satisfying presentation sequences for purchases, rewards, upgrades, hero unlocks, progression milestones, and similar events
- Use motion, timing, anticipation, impact, highlights, particles, and other visual techniques to create a strong UI wow-feel
- Prepare polished, production-ready UI assets, including icons, badges, buttons, illustrations, and supporting visual elements
- Assemble and implement UI directly in Unity using Canvas, prefabs, anchors, layouts, sprites, masks, materials, and TextMeshPro
- Adapt interfaces to different mobile screen sizes, resolutions, aspect ratios, and safe areas
- Create reusable UI components and maintain visual and functional consistency across the game
- Optimize UI assets, animations, and effects for mobile performance
- Collaborate closely with the Product Owner, Game Designer, and Unity developers
- Iterate on UI based on gameplay needs, usability feedback, and product priorities
What we're looking for
- Professional experience designing UI/UX for mobile games
- Practical experience working with mobile F2P games and understanding their key systems, including stores, offers, currencies, progression, quests, Battle Passes, rewards, and monetization flows
- Strong understanding of game UI/UX, player flows, information hierarchy, interaction states, and mobile usability patterns
- Strong visual design skills, including composition, typography, color, hierarchy, readability, and consistency
- Experience working directly in Unity - not only preparing layouts in Figma
- Confident knowledge of Unity UI, prefabs, Canvas, anchors, layouts, sprites, masks, materials, and TextMeshPro
- Strong experience creating and implementing UI animations, transitions, microinteractions, and visual feedback in Unity
- Understanding of motion principles such as timing, easing, anticipation, impact, and response
- Ability to create polished, satisfying UI interactions rather than only static layouts
- Experience designing reward, progression, store, purchase, and unlock experiences for mobile F2P games
- Understanding of responsive UI and adaptation for different mobile devices
- Ability to work within an existing visual style and develop it further
- Ability to prepare clean, organized, and production-ready assets
- Understanding of mobile performance limitations and UI optimization
- Confident skills in Figma and Adobe Photoshop or similar tools
- A portfolio or showreel demonstrating game UI, UX flows, motion, transitions, effects, HUDs, and interactive feedback
- Please include examples of UI implemented in-engine. A portfolio consisting only of static layouts will not be sufficient for this role.
- Practical experience using AI tools as part of a visual production pipeline is highly desirable. This may include concept exploration, rapid iteration, visual variations, asset production, polishing, or other ways of improving production speed while maintaining a consistent art style and high quality.
UI Technical Art
- Experience creating UI shaders, materials, masks, particles, and procedural visual effects
- Understanding of Unity UI rendering, sorting, batching, and optimization
- Ability to solve technical UI issues and create reusable technical solutions for artists and designers
- Experience optimizing UI animation and effects for mobile devices
UI sound and haptics
- Understanding of how sound and haptic feedback support UI responsiveness and game feel
- Experience selecting, preparing, or implementing UI sound effects
- Ability to synchronize sounds, haptics, animations, and visual effects
- Experience creating satisfying feedback for clicks, purchases, rewards, upgrades, unlocks, and progression milestones
Gameplay VFX and impact
- Experience creating gameplay VFX, particles, shaders, hit feedback, and other combat effects
- Understanding of gameplay impact, responsiveness, readability, and game feel
- Ability to improve the perceived weight and satisfaction of gameplay actions
3D support
- Basic knowledge of Blender or another 3D tool
- Ability to modify, prepare, or integrate simple 3D assets
- Basic experience working with materials, textures, lighting, and Unity scene assets
User Acquisition and promotional content
- Experience launching or supporting User Acquisition campaigns
- Understanding of mobile game advertising formats and performance creatives
- Ability to create promotional graphics, videos, store assets, or ad creatives
- Experience producing and iterating on promotional materials using AI tools
Role focus
- These competencies are not core requirements. The primary responsibility of the role remains designing, animating, polishing, and implementing the game UI in Unity.